The 2007 "Besties"

It's the time of the year when people start publishing their Top 10s and Best Ofs, and so Best of 3 is inaugurating the Besties.

First of: Best Online Presence

I've been incredibly impressed by the Brooklyn Museum this year. They're blogging, flickring, youtubing, myspacing, and more.

For those of you still focused on physical people through the door, it's time to think about promoting the value of the engaged virtual visitor at management level. I might visit a big exhibition at a local gallery three times, and not write about it or talk to other people about it (flatteringly).

Meanwhile, I subscribe to the BM's blog feed, I check out their Flickr page regularly, I follow their other endeavours, I write about them here, and I promote them to other people who are thinking about these kind of things. I'm more of an evangelist for these guys than I am for my local institutions - and I've never been to Brooklyn. So - what value the online visitor?