To paraphrase Green - maybe y'all could just tweet about art? Museums sometimes seem to fall into one of two traps (and sometimes both in alternate tweets). Either you feel like you're being feed 140-characters of marketing plug, or you're wondering why the hell you're listening in on someone's private life during work time.
Don't get me wrong. I tweet about work. But I don't tweet on behalf of my workplace. See the distinction?
So, if you're NZ gallery or museum that's thinking about Twittering in the new year (and I would encourage you to consider this- it's one of the fastest, cheapest ways of entering the new-ish web world) here are some things things that I as a Twitter user want you to do:
- be informative - tell me about new acquisitions, interesting projects, vacancies
- be visual - link to installation shots or video
- be helpful - remind me of special events, and the opening and closing of exhibitions
- be generous - tweet about other people's events and exhibitions if they align with your own (I want to think staff at my local gallery have their finger on the pulse)
- be genuine - treat me like your friend, not your target audience
Having said this - I wonder if The Big Idea is thinking of tweeting vacancies as part of their site overhaul? It would be a very savvy move.