Friday 19 November 2010

Smart, pretty

I do admire American art museum's signage. It often seems lighter - in tone and in heart - than New Zealand's. And I'm quite taken with this piece of work by the IMA's Matt Kelm for their recent Warhol show:

In this interview Kelm describes how the signage references Warhol's work, while also creating an interactive experience that encourages visitors to take the show's poster away with them.

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