Say it ain't so

The Guardian is reporting that the London Review of Books is going to drop its Personals column.

These hyperliterate lonely hearts ads have been published for the past 10 years. Although they're not a money-earner in themselves, they've built a reputation large enough to be collated into two anthologies, They Call Me Naughty Lola and Sexually, I'm More of a Switzerland. More recently, the ads have been condensed down for the 140-character format of Twitter.

I'd be sad to see them go.