I was reminded of this recently, reading Dan Catt's piece Dancing the flip-flop, going by the new aesthetic playbook and devaluing art. Catt takes the phrase 'flip flop' from this piece by Robin Sloan. In it, Sloan uses the video below as a sublime example of the flip flop:
It’s not as direct as the recipes above, but it absolutely qualifies as the flip-flop, and it’s exemplary of the possibility waiting here. Think of each step below as a broad cultural activity, not a specific personal action:
- Move. PHYSICAL
- Record that motion. DIGITAL
- Cut it up. Slow it down. Watch the results. STILL DIGITAL
- Reenact what you’ve seen. PHYSICAL AGAIN
- Record that motion. Post it on YouTube. OMG
Catt's post includes a smattering of Github, the New Aesthetic and bots churning out endless variations of designs in Zazzle. It's a goodie. And as for that video? It blows my mind.