Three punchy words: A much more detailed explication

From ArtNews, a surprisingly informative and insightful article on how exhibition titles are chosen (no, not necessarily with this).

At The Dowse, titles are usually generated in one of three ways:

• By the artist
• By the curator (often by looking at quotes from the artist on their work or their life)
• Around the table in our programming meeting, bashing ideas against each other until something sticks.

Like most textual problems in life, my best advice: make sure it's easy to say out loud.