Artbash is calling for a new name (on the basis that the current one screams of negativity. This point is disputed by John Hurrell, who feels the site is an "even balance between critique and celebration". And then he suggested "the pashin' art people".)
New name for Artbash? - Artbash website
The Bashers should check out this article on ThinkVitamin.com which recommends a process for naming a digital product that involves constraints, time, user-testing and one-syllable names starting with a hard consonant ....
How to name your company - ThinkVitamin.com