If your institution's web presence currently consists of a website and an e-newsletter and you're wondering how to step outside the boundaries of your URL, look no further - do I have the conference for you.
The Transforming Cultural and Scientific Communication conference is being held in Melbourne, 5-6 March 2009. The conference is chaired by Angelina Russo, who works closely with Seb Chan (who's a bit of a rockstar, really, from where I sit).
You can see what the 2008 conference covered on the Social Media and Cultural Communication blog. The themes for the 2009 conference are:
Digital Change Promotion organisational change and new business models
Branding the Cultural Experience interactive strategies for brand building
Implementing a Networked Communication Strategy increasing participation through social networks
Social Media and Public Programming communicating discipline knowledge online.
If you want to get a feeling for the kind of things that are likely to be discussed at the conference, I'd take a look at the following:
> Shelly Bernstein (Brooklyn Museum) on the Museum's Web 2 activities
> Seb Chan on using social media, social media & web strategy, and resourcing for social media
> Seb and Angeline's slides from their Museums & the Web 2008 social media workshop (PDF)
And if you're not sure what I mean by 'web presence' as opposed to 'website', here's a couple of examples.
MASS MOCA, like a number of other American institutions, has a Flickr pool.
Kaliman Gallery in Sydney has just announced their Facebook presence. (BTW, Julian Dashper's show at Kaliman finishes this week).