Wednesday 27 March 2013

Fluid

A lovely piece of branding for the Ullens Center for Contemporary Art in Beijing by Bruce Mau Design, using Kris Sowersby's 'Metric' typeface:
The letterforms are singular and structured when the logo is ‘at rest’, but fluid and elastic when introducing artwork, weaving in and out of frame positioning UCCA as a leader and an active art space.


via Kris Sowersby's blog.

No comments: