Wednesday, 27 March 2013


A lovely piece of branding for the Ullens Center for Contemporary Art in Beijing by Bruce Mau Design, using Kris Sowersby's 'Metric' typeface:
The letterforms are singular and structured when the logo is ‘at rest’, but fluid and elastic when introducing artwork, weaving in and out of frame positioning UCCA as a leader and an active art space.

via Kris Sowersby's blog.

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