On the AAF's website, Jennifer Buckley and Deborah White describe the event's objective: "to secure Auckland a place on an International Art Fair circuit which includes Melbourne, Basel, Miami and London and we expect it to produce significant long term economic benefits for artists, galleries and Auckland City.".
The aim of the AAF is to "provide the opportunity for existing and aspiring art collectors and aficionados to meet and discuss their art interests with the people who have an extensive knowledge of – and dedication to – their profession."
The best bit though is the inclusion of this quote, from Elaine W. Ng, Editor-in-Chief, Art Asia Pacific:
“Art fairs are the new Biennales. Even the New York Times coverage of Art Basel Miami describes it as an event where 'young, hip hedge-fund managers, Fortune 500 executives and A-list actors are shopping side by side in a spree fuelled by new wealth, a hot art market and the headlong pursuit of membership in a glamorous , elite club'.”
Auckland - the new Miami.