"There's only a single overlap: "American Idol" appears on both Yahoo and AOL. That's it. I would have thought that, given the sheer number of searches done through each engine, there'd be a lot more similarity in the results. I guess it means that very different types of people use each of the three engines.
Looking back over the results, I think I can suggest the following market segmentation: Google users are dweebs. Yahoo users are horndogs. And AOL users are geezers."
Wednesday, 20 December 2006
Zeitgeist take 2
Nicholas Carr, on Rough Type, has posted the top 10 2006 searches for Google, Yahoo and AOL. His conclusion?