Wednesday 20 December 2006

Zeitgeist take 2

Nicholas Carr, on Rough Type, has posted the top 10 2006 searches for Google, Yahoo and AOL. His conclusion?

"There's only a single overlap: "American Idol" appears on both Yahoo and AOL. That's it. I would have thought that, given the sheer number of searches done through each engine, there'd be a lot more similarity in the results. I guess it means that very different types of people use each of the three engines.

Looking back over the results, I think I can suggest the following market segmentation: Google users are dweebs. Yahoo users are horndogs. And AOL users are geezers."

Dweebs and horndogs - Nicholas Carr

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