I do admire American art museum's signage. It often seems lighter - in tone and in heart - than New Zealand's. And I'm quite taken with this piece of work by the IMA's Matt Kelm for their recent Warhol show:
![](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg0qnhmnkj2cMsZhz91od-e2bOOdkrkf0A03sQabWwE7J6KiP5hvFYvLdJizdxeAg3EaunCRJqUNiL25FqPtu6fRH4NzciOmKPWld34-x29MNyq-GHQkOI43GFNvJBhEDxBd31X1AFwqIs/s400/Warhol-Graphic-5-400x278.jpg)
In this interview Kelm describes how the signage references Warhol's work, while also creating an interactive experience that encourages visitors to take the show's poster away with them.
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