Hooray, I hear you say. The Dom is going to sponsor some fantastic art event in Wellington.
Well, no. The Dom (as a Fairfax-owned paper) is now technically a sponsor of the National Gallery of Victoria's exhibition Guggenheim Collection: 1940s to Now - New York-Venice-Bilbao-Berlin (30 June - 7 October).
Here's a link to more about the show on the NGV site; the site keeps crashing on me, but better luck to you.
The Fairfax story doesn't appear to be online anywhere (and yes, I did look properly), but to transcribe:
"The Dominion Post editor Tim Pankhurst said that sponsoring the exhibition was a coup for the newspaper and Fairfax Media, as many New Zealanders would visit Melbourne to view the masterpieces and want to read more about the artists and their works.Let's go over that, slowly.
'The National Gallery of Victoria and The Dominion Post are a perfect fit and we look forward to bringing our readers comprehensive, quality coverage.'"
"many New Zealanders would visit Melbourne to view the masterpieces and want to read more about the artists and their works" ... in the Dom? Which is suddenly big in Melbourne? Or, instead of reading about the show in some run-of-the-mill local rag like, say, The Age, New Zealanders will wait until they're back on this side of the ditch before reading anything more about the exhibition?
"The National Gallery of Victoria and The Dominion Post are a perfect fit". Distance makes the heart grow fonder, I guess, but mightn't the Dom be a perfect fit with someone, I dunno, a bit closer to where they're published?
"comprehensive, quality coverage." Tim - have you read the Arts section lately?
For more (and I'll admit it, much better) commentary on the vagaries of corporate sponsorship, see this recent post by Edward Winkleman.
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