Wednesday 28 November 2007

Blogging for fun and profit

The Powerhouse Museum, Sydney, has just launched a new blog, Photo of the Day. As the title indicates, the blog features a new photo each day.

The interesting thing is that the photos aren't drawn from the Powerhouse's collection. Instead, they're photos from the Powerhouse's Image Library, taken by their Image Services staff for exhibition, publicity or research purposes. The blog is tightly linked in the site architecture to information about the Photo Library - where people can place orders for images. Very savvy.

Two other interesting aspects of the blog; all the images on it are hosted on Flickr - automatically cretaing a second audience opportunity for little effort (although placing them at Flickr's mercy: images at the tail end of the blog are missing right now, and showing a Flickr apology note).

And a nice navigational device: instead of listing post titles or categories, visitors can browse the blog using the calendar function.

Images from the Photo of the Day blog

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